Purpose of IMA Establishment
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Some IMA-owned events are not only limited to IMA members but also invite participants from outside the IMA. IMA-owned events are not only popular among IMA members but also among participants outside IMA.
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Indonesia Marketing Association (IMA) is a focused organization on the development activities of marketing as a profession. Despite being one of the 12 National Marketing Associations that founded the Asia Pacific Marketing Federation (APMF) in November 1991, it does not yet have legality. That is why it was re-established on May 20, 1996, and registered at the Jakarta District Court. The IMA then became a legal entity on October 20, 2020.
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