Vibrant Gathering at IMA Rakernas 2024 in Sleman, Yogyakarta
The IMA Rakernas 2024 (National Working Meeting) was held with great enthusiasm on May 9th, 2024, in the scenic region of Sleman, Yogyakarta. This annual flagship event brought together a vibrant community of over 300 IMA members from across Indonesia, along with the entire central board of IMA, in a shared commitment to advancing the marketing profession.
As one of the most anticipated gatherings in the IMA calendar, the Rakernas serves not only as a platform for strategic discussions and organizational planning but also as a celebration of unity and professional growth. This year, IMA Sleman took on the role of host and delivered a series of engaging activities designed to welcome and connect participants from diverse chapters nationwide.
“IMA Sleman showed us that hospitality, culture, and unity are powerful drivers of a meaningful member experience.”
One of the highlights was the Kaliurang Trip, held the day before the main event. Nestled in the cool highlands near Mount Merapi, the trip offered a refreshing escape and an opportunity for informal bonding among members. More than just a sightseeing tour, the Kaliurang experience allowed participants to unwind, recharge, and strengthen connections outside the formal meeting setting.
To extend a warm welcome to all attendees, IMA Sleman also hosted a Welcome Dinner, where members were joined by special guests from the Asia Marketing Federation (AMF). The evening provided a relaxed atmosphere for networking and cross-border exchange, reinforcing IMA’s commitment to fostering strong ties within the regional marketing community.
Rakernas 2024 in Sleman stood out not only for its strategic outcomes but also for its rich cultural hospitality and immersive experience. As the event concluded, members returned home with renewed energy, shared visions, and stronger relationships that will fuel collaboration and innovation in the year ahead.
