Indonesia Marketing Association (IMA) is a focused organization on the development activities of marketing as a profession. Despite being one of the 12 National Marketing Associations that founded the Asia Pacific Marketing Federation (APMF) in November 1991, it does not yet have legality. That is why it was re-established on May 20, 1996, and registered at the Jakarta District Court. The IMA then became a legal entity on October 20, 2020.

Having legality has enabled IMA to secure support from the government, such as getting the Minister of Trade as The Ex Officio Patron and participating in the government’s marketing-related programs and activities. In addition, the legality has attracted professional marketeers from various sectors, including the government sector, to become active members and materialize IMA as a genuinely national marketing association. The Indonesian government has involved IMA to improve the standard of professional marketeers in Indonesia.

IMA is also a member founder of the Asia Marketing Federation (AMF), founded in Jakarta in 2007, and is also part of the World Marketing Association (WMA). IMA carries out activities starting with intellectual initiatives associated with job creation and knowledge to improve practices marketing with the latest marketing concept throughout the largest archipelago in the world.