IMA Rakernas and Inaugural UMKM Award Held at Hotel Century, Jakarta
The IMA Rakernas (National Working Meeting) was recently held at Hotel Century, Jakarta, bringing together IMA leaders and members from across Indonesia in a strategic forum focused on planning, collaboration, and national marketing development. This year’s Rakernas was made even more special with the introduction of a landmark event: the first-ever IMA UMKM Award.
As part of IMA’s ongoing commitment to empowering micro, small, and medium enterprises (UMKM), the IMA UMKM Award was launched to recognize outstanding local businesses that demonstrate innovation, resilience, and market potential. The award ceremony, held alongside the Rakernas, was the culmination of a rigorous selection process led by the UMKM Committee of IMA, in which high-potential businesses from across Indonesia were carefully evaluated.
Beyond the award announcements, the event featured a special exhibition showcasing selected UMKM products, allowing attendees to engage directly with entrepreneurs and explore a wide range of locally crafted goods. From food and beverages to fashion, crafts, and sustainable products, the exhibition served as a platform to elevate the visibility and market access of these promising businesses.
The integration of the UMKM Award and exhibition into the Rakernas agenda not only highlighted IMA’s strategic role in supporting Indonesia’s economic pillars but also demonstrated the organization’s commitment to real, on-the-ground impact. By bridging professional marketing expertise with grassroots entrepreneurship, IMA continues to foster inclusive growth and innovation across sectors.
The event closed with enthusiasm and inspiration, setting the stage for future editions of the IMA UMKM Award and deeper engagement with Indonesia’s vibrant UMKM ecosystem.
